Sheila Neisler shares her knowledge on how to become consistent with your message without spending a lot of cash to differentiate yourself from the competition.
In this episode of Driving Your Marketing Ely talks with Sheila Neisler of Catalyst about 360 Degree Marketing and how she evolved her Corporate Basket Business into a marketing powerhouse helping small and medium sized business create a 360 degree view of marketing and how to break through the clutter of the 16,000 messages people see each and every day.
Sheila’s got a CMO approach to marketing – looking at both the top line and the bottom line. She’s been a banking analyst – so she knows numbers – she’s run a small corporate basket business – so she knows sales – and customers. Both give her give her a real-world, real-time perspective of knowing that driving business through the door – is the first resort – not the last – of a marketing campaign.
Listen to this episode now to discover:
- Why too much information actually eliminates the need for conversation and can hurt you
- The 12 component of 360 Degree Marketing
- How to use stories and showcase results for your clients
- What single action you can take that is the easiest to do yet is the one thing people don’t spend the time they need to on
- And much, much more…
In This Episode:
- Catalyst – A Marketing Company
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