Your Driving Your Marketing host Ely Delaney and Fashion Expert Debora Pokallus discuss how marketers in any business can learn a lot from the fashion industry.
Join Ely Delaney with guest Debora Pokallus as we talk about how Debora’s out of the box marketing strategies have helped new designers stay away from “that’s what way it’s done” marketing and made them stand out and build a name for themselves.
As CEO of Showroom International and the Bel Esprit Showroom Debora works with emerging and independent designers around the world to promote, market and sell their collections. Debora has an extensive knowledge of the difficulties and needs of small fashion businesses in marketing their fashion lines, and continuously creates “out of the box” solutions for designers seeking exposure for their collections.
We’ll discuss how marketers in any business can learn a lot from the fashion industry.
In this episode, you’ll discover:
- Why being open to new ideas is so critical
- How in today’s virtual world, face to face is still king
- Where you should be to truly understand your clients and customers
- What the two three most important components of marketing & promotion are
- and much more!
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[…] Debora Pokallus brings 25 years of fashion industry experience to the project. She began her career as a costume designer, and then launched a fashion design business creating designer ready-to-wear. In addition to designing and manufacturing her own collection, she also worked with textile designers in joint ventures to create innovative apparel in hand-painted fabrics. The line was sold to independent boutiques through a New York and Los Angeles Showroom. […]