Categories : Episodes Lisa Rothstein


Lisa Rothstein | Magic 5-Step Copywriting Formula that Sells Anything In this episode of Driving Your Marketing, join Ely as he interviews Madison Avenue copywriter and Creative Director turned Entrepreneur Consultant Rockstar Lisa Rothstein as they discuss the power of copywriting and the Magic 5-Step Copywriting Formula that Sells Anything.

Lisa’s vast experience of working on nation campaigns for companies such as IBM and Haines and working with entrepreneurs to teach them the skills of how to turn your copy into a cash producing machine gives her a great perspective on how to write copy that tells a story and generates sales for any sized business.

In this episode, you’ll discover:

  • Why blogging, articles and funny YouTube videos aren’t good copy
  • How to stop the “Me-Me” marketing
  • What to do to make your prospects feel understood
  • The 5 Step Magic Formula
  • And much, much more…



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