Categories : Guests Shel Horowitz


Shel HorowitzShel Horowitz: Fortune 100 companies including GE, Toyota, and Walmart have made billions in new revenues by lowering the carbon footprint of their own companies, their markets, and their suppliers
One of the country’s top gourmet bakers (you’ve probably had their brownie bits in Ben & Jerry’s ice cream or at top hotels and restaurants) hires “unemployable” recovering addicts, ex-cons, and ex-mental patients

A whole movement of architects and designers are reducing costs and environmental footprint—AND making their clients happier—by modeling the amazing engineering accomplishments of the natural world

Shel Horowitz, known as the “TransformpreneurTM, founder of Going Beyond Sustainability, is ready to be your “Social Transformation Sherpa” in this exciting new world, where business success revolves around helping the planet. With decades of experience in both the business and environmental spheres—helping companies braid them together profitably for more than 15 years—Shel helps you identify profitable business opportunities within your organization’s existing expertise and interests that help turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

The best-selling and multiple-award-winning author of 10 books including Guerrilla Marketing Goes Green (34 months on’s category bestseller lists) and Guerrilla Marketing to Heal the World (forthcoming in April, 2016),

Horowitz has been covered repeatedly in major media, with multiple appearances in the New York Times, ABC News, Entrepreneur, the Wall Street Journal, Forbes, etc. Shel is:

A certified International Platform Association Accredited Speaker and TEDx Talker who has presented programs like “Impossible is a Dare” and “Making Green Sexy” to audiences from Davos (Switzerland) to Istanbul to Honolulu

A frequent media interviewee, with repeat appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, ABC News, and elsewhere

A profitability and marketing consultant for green and social entrepreneurship businesses who can see both the forest and the trees, bringing laser focus and fresh ideas to create profitable new opportunities to “do well by doing good”

Owner of the first business ever to be certified as a Gold-Level Green Business by Green America—and scored Above Average in 15 out of 22 categories in B Lab’s Impact Assessment
A 2011 Inductee into the National Environmental Hall of Fame

Recipient of several awards for his books, among them Independent Publisher Magazine Groundbreaking Indie Book (Guerrilla Marketing Goes Green), Apex Award for Best Book in the PRX Industry (Principled Profit), and Foreword Magazine Book of the Year Finalist (Grassroots Marketing)—and author of six books that have been translated and published abroad

Shel is eager to work with your organization to discover new profit centers and market those you have, while making the world better.

Episode 001 Driving Your Marketing – Shel Horowitz: Green And Profitable

Episode 102 Driving Your Marketing – Shel Horowitz: How YOUR Business Can Profit By Healing The World

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  1. […] most definitely can and in today’s episode of Driving Your Marketing Ely brings back past guest Shel Horowitz to talk about how the small business owner CAN make a difference and see a huge increase in the […]

  2. […] episode features Shel Horowitz the Owner of Green & […]

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