Categories : Episodes Mark Schaefer


Mark Schaefer | Return On InfluenceToday’s episode features Mark Schaefer award-winning business writer, university lecturer, and innovator recently named one of the top 50 social media influencers in the world by

During this show Mark helps us understand the role that social media is playing in today’s market and why it is important to use these tools to grow your influence in your market.

Mark Schaefer is a college educator, author and blogger who spent most of his career working with large companies but then started his own business to teach people. He has a blog called “Grow” that has great marketing tips and helps you cut through the clutter and figure out what’s going on with social media. He also has videos on his site, “Social Media From Scratch” that help you understand social media better. He has written a few books, “The Tao Of Twitter” and his latest book is “Return On Influence”.

Mark discusses his books and how social media has changed the way people communicate and receive their information. He also discusses the power we all have to influence others through the social media circuits, and through publishing, no matter where you came from or who you are.

  • Learn what Klout and Social Scoring is, and the three-point plan to increase your Klout score and be more influential online.
  • Learn how to create your own celebrity status.
  • Learn how small businesses can benefit more highly from the social media that the larger companies.
  • Find out what extra stuff you can get if you pre-order the book “Return On Influence”.


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