Today’s episode features Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV. He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.
During the show Jim talks with Ely about how you can use newsletters in your business to help retain customers you already have and to educate and entice potential customers.
This interview with Jim Palmer was slammed full lessons you can use in marketing your business and in life! Jim shared the story of him and Martin Howey writing the book It’s Ok To Be Scared, Just Never Give Up! The power of taking fast massive action and never giving up.
Jim continues to share great tips on why customer retention is the key to boost profits. Using newsletters are one of the most powerful tools you can use for your business to get repeat customers for life.
Some of the great key points you’ll discover in this interview:
- Playing full out and why that’s what makes the difference
- Customer retention is the key and how to boost your profits at a fraction of the cost of getting new customers
- Think of your business like a leaky bucket and how to fix the leaks
- Customer Lifetime Value and knowing your metrics
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