Categories : Alyssa Dver Guests

 

Alyssa leads Mint Green Marketing to provide revenue-producing marketing help to companies around the world. With a track record of success in product management, marketing, and sales, she is a thought leader and hands-on practitioner that brings practical, efficient marketing assistance to clients including: Nokia, Choice Hotels, IBM, IDC, Logmatrix, Aberdeen, J Ross Wine, DSI Communications, Integration Point, Cambria Consulting, SmartSoft, Zebra Technologies, Pitney Bowes, and dozens of other B-to-B and B-to-C companies.

Keynoting multiple times each month, Alyssa has lead sessions at The Commonwealth Institute, The Institute for Entrepreneurial Excellence, Small Business Administration (SBA), Family Business Centers, American Banking Association, American Marketing Association, Strategic Management Institute, World Diversity Summit at the UN, The Women’s Congress, The MA Conference for Women, The New England, CT and NY Business Expos, Ladies Who Launch, and many more. She is also frequent guest lecturer at business schools and via corporate webinars.

Alyssa is a regularly featured contributor in Software Magazine. For many years, she was the CRM and Real Time Enterprise (RTE) section writer for BusinessWeek and the Business Process Management (BPM) expert for Forbes. She continues to write technology, corporate responsibility and marketing topics for those and other publications including Entrepreneur, Chief Marketer, MarketingProfs, MassHIghTech, Reader’s Digest, and dozens of other publications. Dver is frequently interviewed by magazines, TV, radio, bloggers, and by several book authors.

Alyssa’s book, “No Time Marketing: small business-sized steps in 30 minutes or less” was published by Meghan-Kiffer Press in January 2009 and is endorsed by major entrepreneurial and small business authorities. She also authored the best selling product management book, “Software Product Management Essentials” originally published in 2003 and updated in 2007. Her latest book is “Ms. Informed: Wake Up Wisdom for Women” and she has also produced two children’s educational books.

Previous to Mint Green, Alyssa was the Chief Marketing Officer at SEDONA Corporation, a public company providing CRM software to the small and midsize financial services market. She left SEDONA to pursue the development of her own business management and marketing consulting company in addition to developing her own non-profit initiative, The Center to Prevent Lost Children. Lastly, she was the executive producer and host of the popular WebTV show, Mom Matters.

A consultant to many non-profits, she is currently on the board of the Massachusetts Education Foundation. Alyssa graduated from the WhartonSchool, University of Pennsylvania. A native New Yorker, she now is based outside of Boston, MA.

Episode 027 Driving Your Marketing – Alyssa Dver: Marketing Myths and Misconceptions – Avoiding the BS to make more ROI



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