Category Archives : Mark Schaefer

DYM 004 – Mark Schaefer: Return On Influence

Today’s episode features Mark Schaefer award-winning business writer, university lecturer, and innovator recently named one of the top 50 social media influencers in the world by Forbes.com. During this show Mark helps us understand the role that social media is playing in today’s market and why it is important to use these tools to grow […]

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Mark Schaefer: Return On Influence

Mark W. Schaefer is a marketing faculty member at Rutgers University and the executive director of U.S.-based Schaefer Marketing Solutions. He has nearly 30 years of global sales and marketing experience, and advanced degrees in marketing and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for […]

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