Today’s episode features Jim Signorelli CEO of ESW Partners/StoryLab and Branding, Marketing and Advertising Expert 30+ year advertising agency veteran who loves a good story. During the show Jim talks with Ely about the importance of storytelling not only in our personal lives but in the business world. He shares how something he has dubbed […]
Jim Signorelli: StoryBranding
Jim Signorelli has always had a passion for advertising. His favorite class in grade school was Show and Tell. As a paperboy, he would add subscribers by copy testing leaflets (“If you buy from me, I promise not to throw your paper in the bushes,” out pulled “You need the news, I need the money.”) […]
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