Shel Horowitz

“Copywriter, Marketing Consultant, Author, Speaker Affordable, Ethical, Effective Marketing Materials and Strategies”

A popular speaker, blogger, and writer, Shel shows businesses how to succeed by harnessing ethical, cooperative, eco-friendly principles. As a copywriter and marketing/publishing consultant, Shel helps business owners, authors and nonprofits with marketing plans, book jackets, website copy, press releases, etc. He also walks unpublished writers through the process of becoming published authors, step by step.

The award-winning author of eight books including Grassroots Marketing for Authors and Publishers and Grassroots Marketing: Getting Noticed in a Noisy World, Shel writes the Green And Profitable/Green And Practical monthly columns.

Shel Horowitz’s eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), was published by Wiley in 2010.

This new book states that honesty, integrity, and a commitment to environmental sustainability are important—but market share is often the wrong metric entirely…that long-term relationships are better than a one-time sale…and that competitors can be among your best allies.

The book provides dozens of examples of companies large and small that have succeeded by putting people first: familiar names like Johnson & Johnson, IBM, Southwest Airlines as well as numerous entrepreneurs who are successful in their own niches, even if not widely known.